The idea for Basic Jane was founded in 2014, when Jessica and Kersten were approached by Kersten’s 80 year old mother about whether their research company, Verda Bio, could develop anything for her chronic arthritis pain. A few months later our “RELIEVE” formula was born and introduced to the public in 2017.

Since then, our goal has been simple - to make products that we are proud to recommend and have used by our families and friends. We harness the power and simplicity of ”nature" to help deliver hours of pain relief, in a rich all natural formula. We formulate with either hemp or hops.

Verda Bio is a premier plant research company. Verda Bio uses a combination of genomic and analytical data to research both hemp and hops and their amazing compounds. Our breeding program is the cornerstone. Creating stable plant varieties with unique profiles enables us to formulate the products of the future. Our goal is to create products that consistently meet the needs of consumers.