Our Story

We are Jessica Tonani and Kersten Gaba, two individuals with a passion for research, quality, and doing the right thing -- delivering amazing products and giving back to our community.  We truly believe in the transformative power of Basic Jane and its ability to change your life by decreasing everyday pain. When we are not in the Basic Jane offices, you will find us with giant smiles in Mexico handing out toothbrushes, shoes and school supplies to kids.  

Kersten Gaba designed Basic Jane to help with her elderly Mother's arthritis pain to provide natural topical pain relief formulating pain sprays, pain cream and pain gel

The Idea

The idea for Basic Jane was founded in 2014, when Jessica and Kersten were approached by Kersten’s 80 year old mother about whether their research company, Verda Bio, could develop anything for her chronic arthritis pain. A few months later our “RELIEVE” formula was born and introduced to the public in 2017.

Since then, our goal has been simple - to make products that we are proud to recommend and have used by our families and friends. We harness the power and simplicity of ”nature" to help deliver hours of pain relief, in a rich all natural formula.

Basic Jane is not just another CBD company. We are on a mission to make our customers healthier by combining the science of nature to provide simple, effective, products for aches and pains, that we ourselves USE!


We are pioneers, committed to making advances in research so that we can create products that enable healthy bodies