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On December 18, the White House announced a new initiative to expand research and access to cannabinoid-based products. On March 20, additional program details were released, and we are excited to begin sharing more information.

Beginning April 1, certain healthcare groups—called ACO REACH and Enhancing Oncology Model (EOM) participants—may be allowed to provide CBD products with a value of up to $500 as part of patient engagement and chronic care support programs.

These programs may allow participating Accountable Care Organizations (ACOs) and care teams to offer select wellness products to eligible patients as part of coordinated care plans.

If you are a patient in a participating ACO or value-based care program, you may be eligible to receive support through your care team. We encourage you to speak directly with your physician or care coordinator to learn what options may be available to you.

Basic Jane is actively partnering with healthcare organizations and ACOs to explore how our products can be incorporated into patient-centered care programs focused on pain management, sleep, and overall wellness.

General CBD Overview

Is CBD the same thing as marijuana?

No. CBD is not the same as marijuana.
CBD (cannabidiol) can come from the hemp plant, which is legally different from marijuana. Hemp is required by federal law to contain very low levels of THC (the compound that causes impairment). So while CBD and marijuana both come from the cannabis plant family, they are not the same product, not the same experience, and not used the same way.

Key Differences

  • CBD (Hemp) → Non-intoxicating, used for comfort and wellness
  • Marijuana → Contains higher THC, can cause impairment
  • CBD ≠ “getting high” — it does not create the same psychoactive effects

Why People Get Confused

They both come from the cannabis plant family, just like lemons and limes are both citrus—but they’re not the same fruit. Hemp and marijuana are simply different varieties with different purposes.

Why do seniors use CBD?

For millions of seniors, staying active and comfortable is key to maintaining independence and quality of life. Over the past several years, CBD has become a trusted part of many seniors’ wellness routines, particularly for everyday aches, joint discomfort, and recovery after activity.

Recent surveys estimate that approximately 15% of seniors now use CBD products as part of their wellness regimen—often seeking plant-based alternatives that fit into a broader, non-intoxicating lifestyle approach.

What does CBD do?

The body has something called the endocannabinoid system (ECS).
It helps regulate:

  • Comfort and physical tension
  • Sleep routines
  • Calm and stress responses
  • Immune balance
  • General sense of well-being

For many seniors, this system naturally slows with age. CBD doesn’t overwrite it — it nudges it back toward balance.

Think of it like giving a tired system the support it needs to keep working smoothly.

CBD isn’t designed to block sensations or “knock someone out.”
Instead, it works more like a messenger:

  • Encouraging the body to pay attention to comfort signals
  • Helping calm overactive responses
  • Supporting relaxation without impairment

For many seniors, that subtle approach feels better than products that are too strong or sedating.

Will CBD make me feel foggy or "high"?

A lot of older adults report that they like CBD because it may offer support without:

  • Foggy or disoriented feelings
  • Losing control or feeling “altered”
  • Having to take high amounts to notice anything

CBD can fit into daily routines — morning, after activity, or before sleep — without getting in the way of independence.

How should CBD make you feel?

CBD should help you feel relief and CBD shouldn’t make a senior feel:

  • Out of control
  • Impaired
  • Disconnected
  • Sedated without expectation

If it does, the dose is likely too high—or it’s the wrong product.

Are topical, transdermal or oral products best for seniors?

Topicals (Creams, Gels, Sprays)

Fast, targeted support — applied only where you need it.

  • Begin working quickly compared to other formats
  • Support is focused on the specific area where applied
  • Generally lasts around up to 4 hours depending on use
  • Ideal for knees, hands, back, shoulders, or activity-related discomfort
  • Great first step for seniors who want on-demand, non-overwhelming relief

Best for: localized discomfort, daily mobility, post-activity support

Oral Products (Capsules, Oils, Gummies)

Whole-body support that lasts longer.

  • Absorbed through digestion and may support the body more broadly
  • Typically take longer to notice (30–90 minutes)
  • Effects may last up to 6–8 hours depending on metabolism
  • Helpful for seniors looking for routine comfort or sleep support
  • “Start low and go slow” is the best approach for finding the right fit

Best for: sleep routines, whole-body balance, consistent daily support

Transdermal Patches

Extended relief with either targeted or full-body support.

  • Absorb gradually through the skin for up to 12 hours of steady relief
  • Can be placed directly on the area for strong localized support
  • Can also be applied to venous areas (inner arm, back, shoulder) for more systemic benefit
  • Helpful for seniors who want continuing support without reapplying products

Best for: chronic, recurring discomfort; longer outings; overnight use

What should you know about oral CBD products?

Oral CBD products—like oils, capsules, gummies, or softgels—work differently than topicals. They go through the digestive system and may affect the body more broadly. Basic Jane offer CBD mints and chews. For seniors using or considering CBD, here are the key things to know:

Start low and go slow...

Everyone absorbs CBD differently, especially as we age.
Bodies change, metabolisms slow, and sensitivities increase, so it’s best to begin small.

General starting approach should be:

  • Start with a low amount (e.g., 5–10 mg)
  • Stay at that level for several days
  • Increase only if needed

This helps you find your “sweet spot” without taking more than necessary.

Give it time to work...

Oral CBD is not instant. It has to:

  • Digest
  • Absorb
  • Circulate

Timing seniors often report:

  • 30–90 minutes to feel initial effects
  • More noticeable benefit after several days of consistent use

Consistency matters more than taking a lot all at once.

It Can Interact With Some Medications

This does not mean seniors can’t use CBD — but it does mean checking is smart.

If someone is taking medications processed by the liver (like blood thinners, heart medications, or cholesterol meds), CBD may affect how those medications are metabolized.

Simple rule of thumb:
If a doctor or pharmacist has ever said, “Avoid grapefruit with this medication,” then check before adding CBD.

Look for Products With Testing & Transparency

What matters most is knowing what’s in the product.

Seniors should look for:

  • COA (lab test) for every batch
  • THC levels clearly listed (especially if avoiding impairment)
  • Clear serving size instructions
  • Ingredients they can actually recognize

If a product doesn’t provide a lab test → skip it.

All Basic Jane products are tested.

What are the advantages of topical CBD products?

For seniors with specific spots of discomfort (knees, hands, back), topical CBD is popular because:

  • It stays where you put it
  • It doesn’t circulate through the whole body
  • It can be paired with carriers (like menthol, MSM, or alcohol) that help absorption

This is often why seniors prefer creams, gels, and sprays instead of gummies or oils. Topical products work quick within minutes and last roughly 4 hours.

Does Basic Jane make products used by seniors today?

Yes — seniors are at the heart of why Basic Jane exists.

Basic Jane began when our co-founder Kersten’s mother, a senior living with arthritis in her knees, needed relief that actually helped her stay active. We formulated our very first products specifically for her—to support pain, mobility, and everyday comfort without anything harsh, overwhelming, or complicated to use.

From that moment on, seniors have shaped our mission.

A Brand Built With Seniors in Mind

Today, more than 60% of Basic Jane customers are over the age of 55. Their feedback directly influences how we:

  • Formulate each product for comfort and ease of use
  • Test absorption and consistency for predictable relief
  • Manufacture with purity, traceability, and clean ingredients
  • Choose carriers that help CBD actually reach where it needs to go

Our products didn’t start in a boardroom—they started in a real family, for a real need. And that continues to guide us.

Why is Basic Jane trusted by seniors?

Seniors tell us they prefer Basic Jane because our products are:

  • 🧴 Easy to apply (sprays, gels, creams)
  • 💧 Clean and simple ingredient lists
  • 🧪 Developed with researchers & nursing professionals
  • 🔬 Backed by the first U.S. cannabis research license
  • ✔️ Consistent from bottle to bottle

Most importantly: they help people get back to living.

Will my favorite Basic Jane products qualify for credits?

At this time, we can share that:

  • Basic Jane products are manufactured in compliance with applicable state laws
  • All products are third-party tested for quality and consistency
  • These two criteria—lawful manufacturing and testing—were specifically referenced during the initial press conference

As federal agencies release additional rules and clarifications, we will evaluate next steps and keep our community informed every step of the way.

Qualifying for Products

How do I qualify for my Senior medicare CBD credit?

Products available through these programs are typically provided directly through your healthcare provider or care team as part of your treatment provider, rather than purchased independently. If you believe Basic Jane products may be a good fit for your care, we encourage you to start a conversation with your physician or care coordinator and share your experience with how Basic Jane has helped you. Your provider can help determine what options may be appropriate and available within your care program. More detailed information about these initiatives can be found through theCenters for Medicare & Medicaid Servicesat:https://www.cms.gov/priorities/innovation/substance-access-beneficiary-engagement-incentive.

When does this program begin?

The program already began on April 1, 2026

Is there anything seniors should do today to get ready for CBD credits?

Yes.

1. Talk to Your Doctor or Pharmacist

Let them know you want to use CBD.

  • Ask if CBD is appropriate for you
  • Confirm if it may interact with medications you already take

2. Identify CBD Products You’re Interested In

Start paying attention to:

  • Which products seem most helpful (topical, oral, patch)
  • What types fit your needs (pain, sleep, calm, mobility)

If you’re not sure where to start, a quiz or product finder helps. Tell your doctor what product you would like to use.

3. Sign Up for Notifications

Basic Jane — will notify you as states and senior groups go live.

4. Stay Tuned to Medicare & AARP Updates

These two sources are expected to provide the most reliable public information when the program is finalized.

See What Other Seniors Are Saying

FavoriteCBDForSeniors
Basic Jane was designed to help Joanne with arthritis using CBD and menthol to help decrease pain and discomfort often found in seniors. In April many senors will qualify for medicare CBD credits

Basic Jane was created by a daughter to help her mom find real relief.

Our story began when our co-founder Kersten’s mom was struggling with knee pain and couldn’t find anything that helped her stay active. So we turned to science. In our first-of-its-kind cannabis research lab, we developed simple, clean CBD formulas designed specifically to support comfort, mobility, and daily life. What started as help for one mom has grown into support for seniors everywhere.