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Basic Jane |

Jessica Tonani didn’t set out to be a cannabis evangelist. A friend recommended she try medical marijuana to alleviate a gastrointestinal disorder, and after she found it helped stimulate her appetite and reduce nausea, other patients began asking for tips. At the time, Tonani was at a loss. “I told my physician, he talked to other physicians, and a lot of people were calling me for advice,” she recalled. “But I didn’t have any answers for people.”

Some who contacted her had found success with cannabis in the past but then couldn’t replicate the same effects. “I had people tell me, ‘I haven’t been able to enjoy dinner out with my family [before trying cannabis], but the next time I did, it didn’t work,’” Tonani said. “They were crying to me and asking, ‘How do I find the same thing?’”

Tonani, now the CEO of Verda Bio, is now in a unique position to be able to answer that question. Last month the Seattle-based biotechnology firm became the recipient of Washington state’s first-ever cannabis research license.

Demystifying cannabis strains and learning to navigate their effects really comes down to understanding their chemical components, she said. Engineering strains for specific effects, then, becomes an agricultural question: How do we breed these plants for higher amounts of specific molecules?

To address that question, Verda Bio plans to begin by selectively breeding cannabis plants for specific compounds in cannabis, including less common cannabinoids such as THCV, CBDV, CBG, and CBC. These compounds are associated with certain qualities, or “indications,” that people already seek out in the medical cannabis market. Tonani, for instance, has a personal interest in indications associated with treating GI disorders, such as anti-nausea properties. “That’s why CBC is on the list, because CBC really helps with GI motility,” she said.

“Since it’s not being done on a federal level, the Legislature took steps to try and fill that gap at least a little bit.”

Through several rounds of selective breeding at Verda’s cultivation facility in Seattle, Tonani’s team hopes to create plants that naturally produce high levels of certain compounds, ideally making sure specific effects are more consistently accessible to consumers.

“We’ll be one of the only growers in the state that’s growing male plants,” she said, explaining that most growers prefer female plants, which are responsible for producing the cannabinoid-rich buds sought after by patients and consumers. “But we’ll take a female and male plant that maybe produces certain compounds at low levels, and we will breed them, produce seeds, and select the seeds that have a little bit higher content of whatever compound it is we’re looking at.”

The process is then repeated over and over again. “That breeding cycle can take four or five years,” Tonani said.

It’s a long time to wait, but patience is already one of Verda Bio’s virtues. Approval of the company’s cannabis research license took almost five years and entailed a complex effort to rewrite the law around cannabis research in Washington state.

“We actually approached the Washington Liquor and Cannabis Board (LCB) back in 2014, right after [legalization] passed,” Tonani said. “Originally, we were going to apply for a producer–processor license and we thought we could do research under that.”

But Verda isn’t a typical producer–processor. At the time, Washington state law granted producer–processor licenses only if the licensee planned to either sell or destroy the marijuana plants they were using. Verda Bio wasn’t planning to do either.

“We had some questions about some of the applications and how we would essentially account for the fact that we weren’t going to sell cannabis but keep it in-house and research it,” she said.

The LCB had questions, too. “What took so long for this license to get off the ground is that it’s unlike anything else that we license,” said board spokesperson Mikhail Carptenter. At first, the regulatory agency told Tonani that licensing an entity to grow cannabis for research was downright illegal.

The only way to move forward, the LCB told her, was to change state law. So, with the help of Washington state Sens. Ann Rivers (R-La Center) and Jeanne Kohl-Welles (D-Seattle), Tonani and her team did just that. In 2015, lawmakers passed legislation that would allow Verda Bio to obtain the state’s first cannabis research license—a major victory for the fledgling company.

With the law amended, everything seemed to be going according to plan—until yet another obstacle appeared.

“The original law that helped establish marijuana research licenses went into effect in July 2015,” said Carpenter at the LCB. “However, at that time it was tied to a scientific reviewer that lost their funding, so we didn’t have a scientific reviewer to review the applications, which isn’t something this agency can do.” It took until the following year, 2016, for the Legislature to pass a bill allowing the board to seek a replacement.

The LCB eventually settled on Science Solutions, a consulting firm contracted by the state government to review the validity of marijuana research proposals. In November of this year, Verda’s proposal finally made it through the vetting process.

The company’s goals go beyond breeding new strains. After Verda Bio creates a stable population of plants that exhibit the qualities the company is looking for, it aims to undertake clinical trials.

“We were first and we had questions about how to do it, and I think the LCB had questions, too” she said. “Boxes that didn’t exist when we filled out the paperwork are probably going to be on the paperwork in the future.”

Washington’s LCB also has high hopes. “It’s the first license,” Carpenter said, “so I think you want to be optimistic that it will produce research that can be of value to the industry moving forward.”

https://www.leafly.com/news/science-tech/washingtons-first-ever-cannabis-research-lab-goes-live

 

Relief Finder

Find your relief

Answer a few quick questions and we’ll match you with the right format — topical, patch or oral — and explain why. Curious about an ingredient? Tap it to learn more.

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Topical, patch or oral: which CBD format is right for you?

The biggest decision isn’t how many milligrams — it’s how the CBD reaches you. Each format works differently, and many people combine two.

FormatFeel itLastsWorksBest for
Topicals
cream, gel, spray, roller
Within minutesUp to 4 hoursWhere you apply it A specific spot — neck, shoulders, knees, hands — and on-demand relief before or after activity
Transdermal patch 30–60 minutesUp to 12 hoursTargeted or whole-body, depending on placement Lingering or recurring discomfort, long days, travel and overnight — no reapplying
Oral
mints, chews
30–90 minutesUp to 6–8 hoursWhole body Several areas at once, daily routines and wind-down — start low and go slow

Go deeper: Why carrier molecules matter more than milligrams · How to use each format

Ingredient guide: what’s inside and why

Every ingredient in a Basic Jane formula has a job — delivering, cooling, soothing or setting the mood. Tap any ingredient to learn more.

CBD (isolate) cannabidiol

CBD is a non-intoxicating compound from the hemp plant that interacts with the body’s endocannabinoid system. It does not cause a “high.” Basic Jane uses CBD isolate, so our products are designed to be THC-free, and every batch is third-party tested.

In: CBD Topicals, Patches, CBD Mints

CBDA cannabidiolic acid

CBDA is the raw, acidic form of CBD found in the living hemp plant before it is heated. Boost Mints pair CBDA with CBD for our extra-strength oral option.

In: Boost Mints, CBD Mints

Menthol cooling

Menthol activates the skin’s cold-sensing receptors (TRPM8), which is why you feel a cooling sensation within seconds. It’s one of the most widely used ingredients in topical relief products and also helps other ingredients move into the skin.

In: Relieve Cream, Relieve Gel, Relieve CBD Spray

Peppermint oil cooling · aroma

Peppermint essential oil is naturally rich in menthol. It adds to the cooling feel and gives our Relieve line its fresh, minty scent.

In: Relieve Cream, Relieve Gel, CBD Mints

Aloe soothing

Aloe vera soothes and hydrates the skin. In the patch, it keeps the skin comfortable over hours of wear; in creams and gels, it gives a smooth, non-sticky feel.

In: Relieve Cream, Relieve Gel, CBD Patches

Arnica botanical

Arnica is a mountain flower extract traditionally used in topical products for muscle soreness and everyday bumps. It’s part of what makes Relieve Gel a favorite after activity.

In: Relieve Gel, Cream & Gel

MSM carrier

MSM (methylsulfonylmethane) is a naturally occurring sulfur compound. We use it as a carrier to help ingredients penetrate the skin — because CBD only helps if it gets past the skin barrier.

In: Relieve Gel, Cream & Gel

CoQ10 absorption

Coenzyme Q10 is an antioxidant your body makes naturally. In the Basic Jane patch, it’s part of the delivery system that helps CBD move through the skin steadily over up to 12 hours.

In: CBD Patches, Pain Relief

Black pepper extract absorption

Black pepper extract contains piperine, a compound widely studied for its ability to help the body absorb other ingredients. It’s included in the patch alongside CoQ10.

In: CBD Patches, Pain Relief

Eucalyptus aroma

Eucalyptus has a fresh, clearing scent that pairs naturally with mint for a refreshing, cooling experience.

In: Relieve Cream, Relieve CBD Spray, Bath Salts

Lavender calming aroma

Lavender is one of the most popular aromatherapy oils for relaxation. It’s the heart of our Relax line, designed for evenings and winding down.

In: Relax CBD Spray, Relax Aromatherapy Oil

Clary sage calming aroma

Clary sage has a warm, herbal scent traditionally used in aromatherapy to support a sense of balance.

In: Relax CBD Spray, Relax Aromatherapy Oil

Ylang-ylang calming aroma

Ylang-ylang is a sweet, floral essential oil traditionally used in aromatherapy to help you slow down and de-stress.

In: Relax CBD Spray, Relax Aromatherapy Oil

Bergamot, orange & ginger uplifting aroma

Our Awake blend combines bright citrus (bergamot and orange) with warming ginger — an uplifting scent for mornings, workouts and the afternoon slump.

In: Awake CBD Spray, Awake Aromatherapy Oil

Hops sleep botanical

Hops (Humulus lupulus) have a long history of traditional use for restlessness and sleep, often combined with valerian.

In: Night Caps, Relax & Sleep

Valerian root sleep botanical

Valerian root (Valeriana officinalis) is a traditional botanical used to support falling asleep. Night Caps pair it with hops in a non-habit-forming formula that contains no CBD.

In: Night Caps, Relax & Sleep

CBG cannabigerol

CBG is another non-intoxicating hemp compound, sometimes called the “mother cannabinoid” because other cannabinoids are made from it. We pair it with CBD in our chews.

In: Refresh Chews, Passion Chews

Common questions

Should I use a topical, a patch or an oral CBD product?

Use a topical (cream, gel, spray or roller) for fast, on-the-spot relief in one area. Choose a patch when you want steady, hands-free support for up to 12 hours. Choose an oral product like CBD Mints when you want whole-body support or a daily routine. Many people combine a topical with a patch or an oral.

What’s the best Basic Jane product for neck and shoulder tension?

For quick relief, Relieve CBD Spray is easy to apply to the neck and shoulders without mess. For tension that lingers, a CBD Patch on the back of the shoulder or upper back gives up to 12 hours of steady support. Many customers use both. Read our neck, shoulder & back guide.

How long does each format last?

Topicals are typically felt within minutes and last up to about 4 hours. Patches build over 30–60 minutes and last up to 12 hours. Oral products take 30–90 minutes and may last 6–8 hours, depending on your metabolism.

Will Basic Jane products make me feel high?

No. CBD is non-intoxicating, and Basic Jane uses CBD isolate so our products are designed to be THC-free. Every batch is third-party tested — see our lab results.

Can I use more than one product at a time?

Yes. Layering is common — for example, a patch for all-day support plus a spray for quick top-ups, or a gel during the day and cream at night.

Where should I place a CBD patch?

For targeted support, place the patch directly on or near the area, such as the lower back, hip, knee or shoulder. For whole-body support, place it on a venous area such as the inner wrist or inner arm. Apply to clean, dry skin that isn’t broken or irritated.

Is CBD safe to use with my medications?

CBD can interact with some medications, especially when taken orally. If you take prescription medication, are pregnant or nursing, or have a medical condition, talk with your healthcare provider before using CBD. Information for healthcare providers.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Consult your healthcare provider before use, especially if you are pregnant, nursing or taking medication.